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A Hotel is a temporary living space and a complete
own „cosmos“.
People stay and meet other people for different
reasons. For Business, for holiday, for culture trips,
events or something else.
Whatever it is, in a Hotel happens always exiting
stories every day. These stories are the fundamental
base for a PR Magazine to combine Hotel Marketing
Interests with media content full of life. Interesting
for everybody who has a connection to the
destination.
Therefore a Hotel- or Restaurant PR-Magazine
should be not reduced at all, what happens only
in the Hotel or in the Restaurant. This is content
for pure sales activities.
A real Hotel- and Restaurant PR-Magazine present
his surrounding and makes users to a local insider.
In Marketing we name it as a active part of customer
loyalty.
But it requires for a complete different media
concept in questions of layout and design,
copy writing and picture language (Photography).
Finally it is a mix from infotainment and service,
combined with entertainment journalism and
Photo-Stories; changing media content and
periodical updates.
Copy Strategy and PRM-Conception
Work flow
1. Concept Meeting
2. Photo Shooting with special Shot Book for
Hotels, Restaurants and Tourism
3. Technical installation with interfaces
4. PRM creation and production with CI,
navigation structure, graphics and
page layouts
5. Editorial theme development
6. First edition and launch with media
distribution
7. Updates and operating, Project Management
Hotel: Start Budget Full Version
First Edition (all in) incl. Photo Shoot
3 Star Hotel: 2.500 Euro (monthly: 150,00 Euro)
4 Star Hotel: 3.500 Euro (monthly: 200,00 Euro)
5 Star Hotel: 5.000 Euro (monthly: 550,00 Euro)
Running updates
PR Theme Idea and
Development
Production
Media Distribution
(always with proposal in advance)
Production time (first edition)
3 Star: 2 weeks after Shoot
4 star: 2 weeks after Shoot
5 star: 1 month after Shoot
Hotel PR Magazine light:
1.550,00 Euro incl. Shoot
monthly: 55,00 Euro
Running updates
PR Theme Idea and Development
Production
Media Distribution
(always with proposal in advance)
Production time (first edition)
10 days after Shoot
Restaurant: Start Budget
Full Version (1.450 Euro)
incl. Food Shoot
Running updates
PR Theme Idea and Development
Production
Media Distribution
(always with proposal in advance)
Production time (first edition)
10 days
Restaurant: Start Budget
PRM-light (850 Euro)
incl. small Food Shoot
Production time (first edition)
5 days
PRM light upgrade to full version
any time possible.
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