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A Hotel is a temporary living space and a complete own „cosmos“. People stay and meet other people for different reasons. For Business, for holiday, for culture trips, events or something else. Whatever it is, in a Hotel happens always exiting stories every day. These stories are the fundamental base for a PR Magazine to combine Hotel Marketing Interests with media content full of life. Interesting for everybody who has a connection to the destination. Therefore a Hotel- or Restaurant PR-Magazine should be not reduced at all, what happens only in the Hotel or in the Restaurant. This is content for pure sales activities. A real Hotel- and Restaurant PR-Magazine present his surrounding and makes users to a local insider. In Marketing we name it as a active part of customer loyalty. But it requires for a complete different media concept in questions of layout and design, copy writing and picture language (Photography). Finally it is a mix from infotainment and service, combined with entertainment journalism and Photo-Stories; changing media content and periodical updates.
Copy Strategy and PRM-Conception
Work flow
1. Concept Meeting 2. Photo Shooting with special Shot Book for     Hotels, Restaurants and Tourism 3. Technical installation with interfaces 4. PRM creation and production with CI,     navigation structure, graphics and     page layouts 5. Editorial theme development 6. First edition and launch with media     distribution 7. Updates and operating, Project Management Hotel: Start Budget Full Version First Edition (all in) incl. Photo Shoot 3 Star Hotel: 2.500 Euro  (monthly: 55,00 Euro) 4 Star Hotel: 3.500 Euro  (monthly: 75,00 Euro) 5 Star Hotel: 5.000 Euro  (monthly: 100,00 Euro) Running updates PR Theme Idea and Development Production Media Distribution (always with proposal in advance) Production time (first edition) 3 Star: 2 weeks after Shoot 4 star: 2 weeks after Shoot 5 star: 1 month after Shoot Hotel PR Magazine light: 1.550,00 Euro incl. Shoot monthly: 55,00 Euro Running updates PR Theme Idea and Development Production Media Distribution (always with proposal in advance) Production time (first edition) 10 days after Shoot Restaurant: Start Budget                     Full Version (1.450 Euro)                     incl. Food Shoot Running updates PR Theme Idea and Development Production Media Distribution (always with proposal in advance) Production time (first edition) 10 days Restaurant: Start Budget                     PRM-light (850 Euro)                     incl. small Food Shoot Production time (first edition) 5 days
PRM light upgrade to full version any time possible.
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